Skin serum is a cosmetic product with a high concentration of active ingredients. Thanks to its light texture, it immediately penetrates the skin. The amount of active ingredients in skin serums exceeds the content in ordinary face creams several times. In addition, their molecules are smaller, so they easily penetrate deep into the skin in high concentrations. This is also why the Golden Pearl Skin Serum acts on your skin like an elixir – intensively, profoundly, and immediately. Don’t you believe? See for yourself. Choose a serum according to your skin’s needs and include it in daily care.

What are the benefits of using a facial serum?

Skin serums intensively nourish the skin, hydrate, and eliminate skin defects (acne, pigment spots). They are often clear or light orange and have a fluid or gel consistency. In addition to the pleasant feeling you get from using them regularly, they also have other benefits immediately visible when you look in the mirror.

Other benefits of skin serums:

• improvement of the skin structure – the skin is softer and smoother, and the contained collagen and vitamin C contribute to a visibly younger appearance of the skin
• lightening of minor skin imperfections (scars, spots, pimples) thanks to the plant concentrates contained
• restoring brightness to your eyes – application of eye serums removes dryness of the skin and eliminates dark circles and fine lines under the eyes
• reduction of open pores – which prevents them from clogging with sebum and the formation of blackheads
• reduction of redness and inflammation in the skin – thanks to intensive hydration

The most common active ingredients of serums and their effects on the skin

The primary ingredients in serums are water and a humectant, which retains water in the skin and thus helps to maintain sufficient moisture. In addition, serums contain active substances with beneficial effects on the skin.

Let’s look at the most common ones:

1. Hyaluronic acid – a great helper for dehydrated skin. It binds water and thus maintains sufficient natural hydration of the skin.
2. Vitamin C – is a common component of anti-aging serums and creams. It participates in the formation of collagen in the skin, the production of which naturally decreases after the age of 30 and supports immunity.
3. Antioxidants – substances rich in vitamins A, C, and E protect the skin from stress and oxidative damage (e.g., grape seed extract or pomegranate extract).
4. Retinols – suitable for acne-prone skin, smooth fine lines and wrinkles.
5. AHA acids (alpha-hydroxyl acids, fruit acids) are a group of organic acids naturally contained in fruits and vegetables. It is one of the gentlest exfoliants suitable for all skin types. AHA acids perfectly remove dead cells from the skin’s surface and accelerate the formation of new ones. Thanks to this, they eliminate pigment spots and scars and support the tightening of pores and the smoothing of wrinkles.
6. Anti-inflammatory ingredients prevent redness and inflammation. Zinc, arnica, or aloe vera extracts have a beneficial effect on the rash due to their anti-inflammatory properties.
7. Glycolic acid – is one of the most effective active substances in skin care. Exfoliating effects characterize it, so it removes dead skin cells and smoothes acne scars. Thanks to its effects, it leaves the skin’s surface smooth and soft. Serums containing glycolic acid are suitable for pigment spots and oily skin prone to acne or scars.

How to use a face serum

Skin serums are best applied to the entire face and décolleté twice a day, in the morning and in the evening, before applying face cream moisturizer. The condition is that the serum is applied to perfectly removed and cleansed skin.

The active ingredients in serums tend to be very concentrated and can cause dryness and irritation in people with sensitive skin. Whether you have dry to dehydrated and sensitive skin or your skin is normal or oily, always use a skin serum in combination with a day or night cream. The serum does not replace the day or night cream. They are used simultaneously to intensify the effect:

• Apply the serum to clean, dry skin.
• Wait a few minutes for the serum to absorb into the skin.
• Then apply a moisturizing cream, which you layer on top of the absorbed serum.

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