These days, having a strong online presence is key for businesses and is also key to a successful business run. Yup, each business needs an online presence of one sort is necessary, whether they sell products or services, promote their brand, or connect with customers. Those who desire a website should know having a well-designed one is essential.
When it comes to website creation, a lot of key factors exist. Among them are the differences between a home page and a landing page. This post will explore the key differences between them in detail.
A landing page is a web page that is designed to convert a website’s visitors into either leads or customers. It is anything unlike a home page which serves as the website’s main entry point.
The landing page is basically a standalone page made to promote either a certain offer, a product or a service. It is designed to help encourage visitors to complete a form, buy something, or sign up for a subscription.
Landing pages are quite targeted and focused on an individual objective. In comparison to a homepage, they have less distractions. They are made to provide a message which is clear and concise.
They also have a call to action (CTA) directing visitors to take the needed actions. As they are created with a certain purpose, landing pages are very effective in converting visitors into either leads, or customers, or both.
The homepage is the main entry point for a website’s visitors. It works as the gateway to the rest of the website and gives visitors an overview of the business/brand/company, the products/services, and other key information. Here are the key components of a homepage:
A homepage is not made to promote a specific product or offer (like a landing page). Rather, its primary function is to provide visitors with an overview of the company and encourage them to explore the website further.
They have usually been mistaken for being the same as landing pages. Yet they have helped visitors greatly whenever they visit a website.
A homepage should be visually appealing. It should also be easy to navigate, and provide visitors with a clear understanding of what the company does, and what it has to offer.
Here are some key differences between a landing page and a home page as determined by experts working at a well-known web design company in Dubai. They are as follows:
A landing page’s primary objective is to convert visitors into leads or customers. Whereas a home page provides an overview of the company and encourages visitors to further explore a website.
Landing pages are heavily targeted. They are done so with a specific message with a clear call to action. They have fewer distractions in comparison to a homepage and are created to promote either a particular offer, a product, or both.
On the other hand, home pages are created to give visitors an overview of the business, its portfolio, and its offerings. They have more content and navigation options as compared to landing pages.
Landing pages have a specific message which is often focused on an offer or a product. They have fewer words and more visual content. Whereas a home page has more content (in words and visual terms too) and is made to give visitors a detailed overview of what the company is all about.
Landing pages usually have fewer options in navigation but do have a clear CTA to direct visitors toward a certain action. Home pages have a much clearer navigation menu providing visitors access to other pages of the site (important ones too).
For numerous reasons, understanding the differences between them is necessary. The first is the fact that it can help businesses achieve their objectives. How? They can create highly targeted pages focused on a certain offer, product, or service. The provision of a clear message in concise terms with a robust CTA and a focused offer makes a landing page a converting page.
People have mistaken landing pages for home pages. This also has caused friction between businesses and their customers. Each company strives to have good terms with its customers. Hence they also play their role in differentiating between a landing page and a home page.
The second reason is that understanding the difference between both these pages helps segregate and improve a website’s user experience. Designing each page with a certain objective to minimize distractions creates a more enjoyable and effective user experience. This improves engagement, reduces bounce rates, and raises conversion rates too.
A well-designed home page helps people find the pages and content they are looking for. These pages should have top-class navigation and menus. Web designers and developers should develop menus that are easy to use, easy to understand, and also do not make visitors break a sweat.
Landing pages are created to help customers avail of deals and discounts. Home pages are the main pages that give visitors an idea about the website. This also helps companies understand the website cost in Dubai as it helps them get an idea about each page’s price. Home pages can cost more than landing pages.
Digital marketers optimize both landing and home pages. Optimizing the home page helps in the long run especially when no campaign is being run. The former is usually made when there is a campaign. Even marketers themselves should know the difference between the two. They also should ensure they are doing things right.
Understanding the difference between both pages is key for making top-notch marketing campaigns. They both are key for any business’s website whilst they serve distinct and unique purposes.
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